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Before I heard of the popular MUAs at w@w, I never thought bridal makeup would be so expensive ... I figured I would spend around 3-5k max in a reputable salon ... and didn't see how paying 10k more would be a wise investment.
I now know the difference.
1) Good makeup will provide complete coverage, w/o looking fake or "too much" - If you're like me, with dark pimple marks that fade ever so slowly, this is important. When I had salon makeup before, they said they can only cover so much before it would be too heavy. Now I know that's false. It can be done, with good tools and a skilled artist.
2) Good makeup doesn't fade after 5 hours ... once you're covered - you STAY covered, even through the passing of many hours and the trickling of sweat ...
3) Good makeup merges with the skin so that you don't feel conscious wearing it. I wanted airbrush makeup before since they said it felt so light but alas, it wasn't an option for me because of my pimple marks ... It was a load off my chest when Toto's regular makeup didn't feel too alien on my skin.
Lastly, good makeup highlights your own unique beauty and doesn't turn you into something that you're not.
Actually, h2b thought my makeup was a bit heavy, but then, he's never seen me on full foundation coverage before hehe. But he has acknowledged that I photographed well in it ... I guess it's a tradeoff - of course we need makeup that will look "natural" on our wedding photos and video, which entail us sacrificing our light, "everyday" makeup for heavier coverage in person on our wedding day :-)